Who is SHE?

Shannon Hines  *Fashion Designer | Upcycling Visionary | Trendsetter*

Born on April 3, 1988, in Louisville, Kentucky, Shannon Hines, known in the fashion world as SheCouture, is a groundbreaking designer renowned for her unique approach to high fashion. From an early age, Shannon was captivated by the art of thrifting, often accompanying her mother to second-hand and consignment stores, where she learned to see the hidden potential in pre-loved clothing. This passion for finding treasures and reimagining them would become the foundation of her career. With an eye for detail and a deep commitment to sustainability, SheCouture specializes in upcycling vintage and overlooked garments into one-of-a-kind luxury pieces. Her creations blend the nostalgic charm of past eras with cutting-edge modernity, making them both timeless and forward-thinking. Each piece is a testament to Shannon’s ability to transform forgotten fabrics into haute couture, celebrating individuality, creativity, and environmental consciousness. Shannon's work has made a significant impact on the fashion industry, earning her recognition as a leader in the sustainable luxury movement. Whether she’s turning a 90s windbreaker into a couture jacket or transforming a vintage gown into a modern masterpiece, SheCouture continues to push the boundaries of fashion, proving that style doesn’t have to come at the cost of the planet.